Sunday 17 November 2013

logo analysis 1


1 comment:

  1. I picked this logo because when people see this, right away they can recognize the twisted shape of it and the flames at the end and they instantly know it’s for Hot Wheels. I think it is a perfect logo that is trying to sell little toy cars for kids. My favorite thing about the logo is the shape but it is also important to use the right colors to get your message across, which the Hot Wheels logo also does very well. They use the colors red, orange and yellow. Red evokes strength and vitality. Orange evokes fun, cheeriness and warm exuberance. Yellow evokes positivity and sunshine. This demonstrates the strength and the speed of the car and that its fun (cheeriness, positivity and sunshine) to play with.

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